Valentine’s On My Mind

Not a big Valentine’s girl here, I am the first to admit. (Too much red and pink. And too loud…). But of course the kids get to celebrate and a few (very few!) decor items will be/ have been added to our home. You know how I like it — simple, functional and personal.

I came across this cute project. Would be fun to try.

And why have I not thought of this before? This will be served for breakfast on Feb 14th for sure!

As a Valentine’s treat — this looks simply  divine. I think  I might actually try this recipe (even if it will take me a while). So my taste. Chocolate Pavlova with Chestnut cream, Raspberries & Clementines. Oh Mama & Oh Mama…

We did not go Valentine’s crazy at our store but would point to our popular Swedish heart dresses for kids. The softest European velour (like butter) and the most perfect stitched heart. Pair the dress with cotton tights and you will have very unique and happy outfit.

About a year ago I found a moss heart in Sweden for my wonderful sis-friend Michele. Whenever I go back I see them everywhere. Swedes buy them to bring simple green touches to their homes. I love the modern swoosh at the bottom of the heart. And now we carry these moss hearts in our store!

Place them as is in a pretty bowl.

Or decorate and hang on the door as I did.

I am using the smaller ones as displays for baby pictures of my three kids. I will hang them on a long birch branch so the kids can enjoy and to be proud of them! (That will be my only DIY project for Valentine’s. I am getting too old lazy!).

In Sweden I also found the most perfect metal wreath that I have never seen before. Open it up and fill it with moss, small apples, berries — what ever you want. Et voila, you have a very personal heart wreath to use indoor or outdoor. A wreath that can be used over and over again. Now that is Swedish smart!

We have added several sterling silver pretties for Valentine’s (but the Kitty earrings are still my favorite earrings. I use them all the time).

I’d also like to point you to some really nice new candle holders. Read the story about the blindfolded designers!

And brace yourselves. We have also added some things for the men! Yep, it’s about time. And what better brand than “Bjorn Borg”, who is still considered one of the best tennis players of all time. He once said: “If you are afraid of losing, then you darent’ win.” And boy did he win. He was also the first rock-star of tennis (leave it to a Swede!). My big brother Erik actually  played on the same team as Bjorn Borg growing up. Not for very long — but I don’t mind the story! Good enough for me to want to bring some items of Bjorn Borg’s collection to our store.

How about good quality boxer briefs for stylish men to start with. (Bjorn Borg has about 52 fashion stores, mainly in Europe, did you know that? I had no clue.)

Visit our store Splendid Avenue — here — to see all new products.

And finally, a few yards of hand stamped ribbon. Found it on Etsy. Simple and pretty and I can use it all year around!

Hugs to you all.

P.S Any fun Valentine’s traditions you want to share with us?

Images via: no. 1, Hoosier Homemade no. 2 Koo & Poppet, no. 3 Fork Spoon Knife, no. 4, 6, 7, 8 and 10 via Splendid Avenue.

Written by Splendid Willow in: Holidays & Celebrations,Store News |


Renewed Energy & Focus For 2013

Hello everyone. I am back in the saddle again! Thanks to so many of you for reaching out and wondering what (on earth) I was up to and asking when I was coming back. All is good, friends! I just needed some more time to get back to normal after an insanely busy holiday season for the store and my family. Thank you for thinking of me though.

I am also busy working on a couple of big new projects — you will of course learn here first.

So, not starting a new year without some serious focus and a few new resolutions.

1) Think Green

After spending some time before Christmas with my Dear Mom who sadly is ailing and seeing my extraordinary Mother-In-Law having a mini stroke on Christmas Eve (we had Ambulance people dancing around the Christmas Tree – thankfully it all ended on a positive note!) 2013 will be the year when I take better charge of my own health. I am already fairly active, healthy and happy but I can do so much better. An energy filled green smoothie (min. 16 oz all organic greens + berries – no fruit) in the morning is now as part of my morning ritual as brushing my teeth!

2) Embrace Emerald Green

The Yellow Brick Road leads to Emerald City.

It works for me that Pantone announced “Emerald Green” as the color of the year. Finally they got it right. I love that color! (Always wanted a sassy, modern evening gown in Emerald Green. Perhaps this will be the year.).

To add a little bit more Emerald Green into my own home, I purchased this print on Etsy – a loosey-goosey, fun cameo portrait drawing. I find the illustrator Kathryn with hhop so creative and fun. Of course I ended up buying other things as well!

3) Don’t be a design/brand snob (Note to myself!)

I am proud to say that my absolute favorite daily china right now are these practical gray-blue, glazed stoneware dishes (Dinera) from Ikea! I love the color, the look, the material and the price. Come on, the large bowls are $12.99 for a set of four! You could not entice me away with anything fancy from Bergdorf Goodman. I swear this is better!

I also snapped up this pretty velvet-like pillow at Ikea for a song (here in our family room). There was just something familiar and calming about it.

4) Less stuff

Filling an entire cart with gray-blue china might not go hand in hand with wanting less stuff in the house. January is usually the month when people do some serious personal and home cleansing. I am hoping 2013 will be the year when I start really thinking through every single purchase. Do I Need It – do I Love It? And with everything I buy, AT LEAST two things need to go (yep! friends, charity, dump whatever — but they are not staying!).

In 2013 I will strive for piece, calm, serenity and a happy, healthy heart. And with all that renewed energy, I also hope to give more to you! What are your personal commitments for 2013?

Hugs to you all. It’s good to be back.

Image no. 3 via Katie Rosenfeld Design, no. 4 via hhop, no. 5 via Ikea , no. 6 + 7 via Splendid Willow.


Written by Splendid Willow in: Designers, Illustrators, Photographers, Stylists,My Home |


Happy Holidays, Happy 2013!

Friends, it’s a wrap (and one gigantic embrace) from this little corner of the cyber world.

Thank you, thank you for all for the wonderful support you have given me throughout the year. What a special bunch you are. I treasure each and every one of you.

This lady is finally breathing like a normal cat again. What a crazy busy season this has been for our store; a customer compared us to Cirque De Soleil. We have managed to pull some last minute miracle tricks, but oh how much fun we have had!

I am now going to take a good winter break, recharge my batteries and focus on my family and close friends. I will be back again Wednesday, January 2nd, 2013!

Love To You All,


Images no. 1 unknown (sorry!), no. 2 via Martha Stewart.

Written by Splendid Willow in: Holidays & Celebrations |


Scandinavian Holiday Decor Inspiration

(Love the irregular moss hearts. This one is for you Michele!).

When I went to Sweden I bought a ton of design magazines filled with inspiration for the winter Holidays. Do I even have to tell you that I ear marked just about every page? Those Scandinavians — they do know a thing or two about decorating so it looks & feels fresh, inviting, chic effortless, simple and oh so beautiful. Gotta tell you. This gal is very proud of her Swedish genes.

Enjoy the eye candy.

A great spot for gifts. And 2 different mirrors look so pretty together.

On my next outing with Miles I am so picking up sticks so I can make my own mother nature star.

Hyacinths and red tulips are my two favorite flowers for Christmas.

Oh, and I need to make a pinecone & nut heart as well! So simple pretty.


For those of you who are interested in what’s happening at the store. Here goes.

Make sure to order on or before Tuesday 19th, if you want to receive the shipment before Dec. 25th.

And please enjoy a little store treat.

Just use SPLENDIDTIMES at checkout. Enter our store here.

New things are coming in almost daily.

The NEW Danish Bride & Groom rabbits are simply adorable! Well made and unique.

We love the Royal King and Royal Queen in their fabric towers! (Easy to carry around too!).

The lovely Odd Molly Sweaters/cardigans are hopping away fast.

And the Swedish moccasins are getting raves everywhere!


The popular Swedish egg cups are FINALLY back in stock. (And they come in a nice, black gift box)

My own kids’ favorite Holiday book has also been added to the store — “Findus At Christmas” by Sven Nordqvist. Adults and kids laugh out loud! (I will be saving my Nordqvist books for my own grand kids – a long ways down the road…).

We are almost completely sold out of the real reindeer antlers wine stoppers and bottle openers. Very Scandinavian!

Enter our store here.

Alright then. Off to handle business. You will see me in extra good form next week. I am ready for some good Holiday celebration myself.

Happy weekend to you all!

Images (all scanned) via: 1 + 6 Lantliv, no. 2 via Tove Älskade Hem, no. 3 + 5 via Hus & Hem, no. 4 via Underbara Julhem.

Written by Splendid Willow in: Simply Swedish Style,Store News | Tags: , , , ,


Minimial Holiday Decor At My Home

Busy season folks! How are you all holding up? Not much new happening at my house (the store is taking all my time) but I managed to get some simple holiday decor up this weekend. Perhaps nothing to write home about. And not too much glitter and glam. I am a simple Swede after all….

Last week I found a gray vintage door that I dragged home (Hubby shook his head…) and leaned against a wall. That is where all the holiday cards are going up! (If I only can get mine out in time…). Note: The lighing is pretty bad in these pictures. Trust me, the door looks better in real.

I am using simple green moss balls (from my store) which I added some silver thread to and placed in our stocking pot holders. It took me a whole 4 minutes to put together…

The tree looks pretty much like last year’s. (Forest/wood themed for this animal loving family).

The Winter village is up again. My kids love this simple Holiday display! The wooden house is vintage.

(Only our traditional “Swedish Candy Store” is left to tackle. I will show you soon).

Before I sign off, I want to send some extra big hugs to these talented ladies, bloggers, designers and friends who all plugged my store, Splendid Avenue. Thank you ladies! What unexpected and lovely treats!

Thank you to my dear & mega talented friend, Greet with Belgian Pearls (everybody’s best friend!). She highligted some of my Swedish finds in her blog post, jam packed with holiday inpiration. Don’t forget to check out her brand new business website. Can we all say Magnificent!

Thank you to the lovely Leslie with Trouver Le Soleil.

Leslie hung some of our Boxwood wreaths in her window.  Your holiday decor looks fabulous, girlie! (Read her entire post).

Thank you to Phyllis with Henhurst Interiors (who we all pin like crazy because she is sooo good!). She also featured a wreath from us in a recent blog post.


Thank you to my dear friend-sis Charlotta (“Hej Lilla Loppan”!) with Space For Inspiration (who I did not get to see in Stockholm this time around. Bohhoo! But this summer you can count on me knocking on your door!).  Charlotta highligted Ylva Skarp’s popular artwork which we are the only US store to carry. Charlotta’s post/blog is jam packed with lots of Scandi-design inspiration.

And finally, Linda Merrill with Surroundings who is a really good and loyal friend and who is mega busy with her high-flying design business. She featured our reindeer candlesticks in her latest issue of Surroundings Holiday Style Guide.

Hop over here and read her magazine here!

Make sure you follow all these ladies. I already do. And you know how picky I am! (:

There you have it. Some Decor & Blog Shout-outs. “Gott och Blandat” as we say in Swedish. Happy & Mixed.

Ta Ta!

Written by Splendid Willow in: Holidays & Celebrations,My Home,Thank you! |

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