Off To Stockholm & Sending You Warm Thoughts

(Pretty, vintage LV luggage as a nightstand).

The bags are close to packed. My daughter Frida (10) and I are off to Sweden to spend quality time with family and close friends (leaving Tuesday). I can’t wait to be back to Stockholm and to watch Frida take it all in! (She has not been back in 3 years). I will be stepping away from my computer for ten days and doing nothing but living in the moment. I promise to bring back a couple of treats and lots of design inspiration for all of you.

Though I won’t be celebrating Thanksgiving in Sweden I will be thinking of each and everyone of you and will be sending you warm thoughts and lots of good energy.

I might be gone but the store will still be open. Ewa and team will be plowing through these busy times so don’t worry about making them work harder! (Smiles!)

We are adding Holiday items all the time.

We have stocked up on Nordic style fabric ornaments.

Brand new are these fabulous, naturally shed reindeer antlers bottle openers from Finland. Functional and decorative. The perfect hostess gift and stocking stuffer.

Upon request, the happy cotton pig and the cuddly reindeer are back in stock! (Kids and adults love these Danish Toys).

The beautiful linen napkins (100% organic Belgian linen) are finally coming in (next week).

I am bringing back more beautiful “Gotland” pelts from Sweden. If you want one, you might want to have one reserved. They go quickly.

The preserved boxwood wreaths are literally flying off the shelves. They are so easy and fun to decorate with.

And lots and lots more. Take a stroll down the Avenue if you have a moment! Visit our store here.

Ok, that’s it. I will miss you all. Please, save some fun stories for me when I get back!

Warm hugs to you all.

Image no. 1 via The Inspired Room.

Written by Splendid Willow in: Store News |


Shopping & Inspiration Destinations

Ha ha!!

Ok, ready for some fun & useful cyber hopping/shopping?

First jump is to my amazing friend Tina over at The Enchanted Home. She has invited a group of great and creative bloggers & entrepreneurs to her blog today and is having each of them share a couple of great gifts for the holidays. Now, we are talking Gifts Galore, folks! Personal and inspirational. Perhaps this will be the only gift inspiration you need. I am honored to be part of this fun group and be asked to highlight a couple of favorite items from my own store, Splendid Avenue. Hop over to Tina’s blog — here  – and enjoy all the ideas!

I plan to do a little shopping myself over at Tina’s store. I think an old, pretty dough tray will be coming home to MOI soon! I will place large pine cones and glass bulbs in mine as a holiday display but the tray is so versatile and can be used for many things. (If you decide to buy after seeing this, please remember to say hi to beautiful Tina from me!)

My dear friend Marianne called me yesterday to tell me that the Ilse Jacobsen boots we carry are featured in TradHome with a link to our store.

What a nice surprise! It made me extra happy since I am already a fan of the magazine. A must read for sure!

Another MUST read is House Of Fifty. I have plugged Janell’s magazine many times and I am very impressed with where she is taking her passion and talent and how she leads a wonderful design community. I have had a chance to hang out with this brilliant lady, blogger, designer and Founding Editor and I love her! What you see is what you get with Janell.

New for the House Of Fifty is that it now costs a tiny amount to read it (a lot goes into publishing a nice magazine). $1.50 is the cost to read the magazine on your computer/MAC (and .99 cents at ITunes). It is worth every cent. (You pay per issue). The magazine is packed with great ideas, tips and great sources for the the holiday season.

And if you buy the magazine you will see our store ad with a discount code which gives you 15% off any merchandise in our store, Splendid Avenue. Take advantage of it because we have lots of great new things, with holiday spirit in mind!

Happy hopping & Happy Weekend!

P.S One more blog post and then I am off to Sweeeeeden! Wihoo to family and friends back home — I can’t wait to see and hug you all again!!!!!

Written by Splendid Willow in: Store News |


Royal News

For those of you who have followed my blog for a while, you have heard me talk several times about the iconic Danish porcelain company Royal Copenhagen. Royal Copenhagen, a purveyor to Her Majesty The Queen Of Denmark, was established in 1775 and is considered one of the most luxurious porcelain brands in the world.

I started to pick up my first Royal Copenhagen pieces at antique auctions in Sweden when I was just a young cat, and over the years I have built a nice, little collection that I never grow tired off.

All of Royal Copenhagen’s products are handmade in Denmark and my personal opinion is that is is hard to beat the quality and the esthetics — timeless understated elegance. Always right. No surprise that my husband and I picked Royal Copenhagen’s “Princess” as our wedding china (I was old enough to know what works for me! No mainstream nor mass produced here!).

Some 10 years ago a very brilliant young Danish design student, Karen Kjældgård-Larsen, had a vision (and a lot of courage & nerve, I must say!) to put a modern twist to the iconic Blue Fluted pattern which has been in production in Denmark since 1775. Karen Kjældgård-Larsen beautifully modified & enlarged elements of the original pattern and gave it a modern look. Since its introduction, Blue Fluted MEGA has become a major success with its fresh, updated look while still honoring the Blue Fluted 18th century.


For those of you who know my style well — marrying old style with new, and doing it well, always impresses me.

Produced in the same shapes and sizes as the original and using the same techniques, Blue Fluted Mega can be mixed in to supplement the original service. By mixing and matching the patterns and eras you get a personal, unique and historical collection that will be appreciated for generations to come.

Now, to the news.

It is my great honor to announce that as of today Splendid Avenue is carrying many of Royal Copenhagen’s pieces. We offer their porcelain goods that have been in production since 1775, as well as many from Karen Kjældgård-Larsen’s “new-classic” MEGA Flute series (comes in both blue and black).

You will find them under our store category Fine Dining.

More products will be added, including my own wedding china – Royal Copenhagen Princess (here below).

Do I even have to tell you how excited I am to be working with such an iconic and beautiful brand?

A brand I am already so crazy passionate about. And Scandinavian too! I am very proud of that too.

Thank you for stopping by. Hugs to you all.

Written by Splendid Willow in: Store News | Tags: , ,


Minimal Fall Decoration At My Home & Busy Times At The Shop

Are you holding on to your hats, folks? (In my case a helmet). Speedy season is here. Gas pedal pressed down hard. Woosh!

I don’t know about you, but I have hardly had any time to focus on new fall decor. I am keeping everything pretty much the same as last year. I did manage to carve out a few minutes though to dress up a few vases around my house with cheesecloth, burlap and jute ribbon. I added berry branches from a local grocery store. Not much, but I like the look. Rustic, simple and “fallish”. Then when winter comes I can just replace the branches with thick pine branches. (I am a practical Swede after all!).

My Austrian grandfather, Max, once went on a hike in the Alps and found a pretty and rare Edelweiss flower. He had it dried and mounted into a brosche that he gave to my mother with her name engraved on the back. I added it to the the arrangement and now it has so much more meaning.

I put some mini pumpkins in a candle holder dressed in burlap.

So a little bit of fixing & relaxation at home… (with a little bit of music to work to)…

… and a lot of things happening on the store front.

First, thank you to the chic People Magazine’s Style Watch (in stands through November) for putting our store and the Ilse Jacobsen boots we carry in the limelight.

Second, as a Thank You to all of our followers and readers, we are offering a splendid giveaway. It is a Facebook sweepstakes. It is easy. All you need to do is to like us on Facebook.  One lucky winner will walk away with a $350 gift certificate to spend on anything in our store. Not bad, right, before the big holiday seasons! Sweepstakes ends on Friday October 26th. Enter here.

Fall season means rainy season — at least here in Seattle. We have added Ilse Jacobsen’s latest models and colors to our store. The new 3/4 length coats are selling like mad. (Europe is almost sold out!)

More jewelry has been added. I personally like precious metals but I don’t want my jewelry to be mass produced. Astrid Bjork’s wonderful sterling silver ring is a Swedish design classic. She has been making that ring for 18 years. Timeless and stunning.

Also new in our store are a few pieces by the popular Swedish brand Sahara. I wear the earrings almost daily – and get compliments all the time! (They look even better on than in the picture). Sahara was founded by the talented Swedish gal, Lovisa Wester Bäckström in cooperation with Camilla Läckberg, who is a mega big suspense author in Sweden. To date she has sold over 5 million books. An added bonus since I am a big time Suspense Novel reader!


We are delighted to say that we have added a whole new lighting line to our store! We have picked styles that are current and timeless and lights that are affordable. There are many handsome light fixtures to chose among — and more will be added!

More goods for the kiddos have been added.

And more new items will be unpacked in time for the holidays.

We are happy for one of our great designers, Emma Sjogren, who just had one of her beautiful wall hangings (print on linen) featured in the leading country homes magazine in Sweden (Go, Emma Go!). We are the only store in the US to carry many of Emma’s popular designs.

From walls to floors. We are now carrying Brita Sweden’s immensely popular handwoven plastic rugs. If you are looking for a rug/runner that can handle lots of traffic and spills – this might be your solution. (I have thrown away too many sisal rugs because their natural fibers can’t handle stains!). Brita Sweden uses plastic that contains no heavy metals or toxic softeners.

The birthday tees have been flying off the shelves. More colors have been added. The lovely and talented Stacey with Design Addict Mom just shared images from a photo shoot with her readers. And her adorable son Ian was dressed in one of our tees. Awww, Stacey! Ian is so precious!

A brand new store category Ewa and I are working on right now and that I am personally very excited about is — “Splendid Dining”. I am looking to add unique, good quality tabletop items for my own home for the upcoming Holiday Season. I am (as you know) picky, picky and I gravitate toward forever pieces. You will see what we have added to our store in the next couple of weeks. All I can say is – top notch.

So there. A little insight into my hectic (but fun!) daily life. My post about white wall colors will appear next week. I got a little side tracked! I hope you understand.

Fall hugs to each and every one of you.

Image no. 1 via Handmade Spark, images 2-4 via Splendid Willow.

Written by Splendid Willow in: Holidays & Celebrations,Store News |


1 Year Store Celebration + Giveaway!

It was exactly 1 year ago that I decided to take my store to the next level (remember I started off by selling only Ilse Jacobsen’s fab boots and coats). I am proud of myself and the path I took. Now, with my new business partner, Ewa, by my side I/we are having a BLAST — every single day!

Thank you to all of you for your support and for pushing us forward!

To celebrate we are offering a 20%  discount on ALL merchandise available in our store – Splendid Avenue.

We have lots of new things!

To take advantage of the offer, use the 20% discount code: splendidone at checkout. Valid until Thursday September 6th, 2012.

A giveaway is also in order: And this is what one lucky reader/follower can win: A brand new item from our store that we are going nutty for — a “For Those I Heart” necklace.

The necklace is handmade in Sweden by the talented jewelry designer, Astrid Bjork. Sterling silver of course.

We are the first store in the US to carry this popular Swedish necklace that you have tailor made according to your family configuration. (Or perhaps this necklace is about your best friend). Bigger hearts for adults. Smaller for kids. You decide the number of hearts. And, for example, if one person is extra tall, then Astrid will make that heart extra tall. You describe the characteristics of the people/person you hold dear!

“The hearts almost become like little people”, says Astrid. “And not just any people but the one(s) you care for the most.”

How cool and unique is that! The perfect gift for any girl, Teen, Mom (or Moms to be) or Grandma!

The necklace comes in a pretty keepsake box.

This is how you enter the giveaway:

Basics to enter:

A) Like us on Facebook or subscribe to our store newsletter.

B) Leave a comment on our blog and let us know which item in our store you think should be our next giveaway (= you want to win this one!)

That’s it! Easy as can be!

Bonus entries (optional):

1) Follow @SplendidAvenue on Twitter

 (Leave a separate comment letting us know you are following).

2) Tweet about the Splendid Avenue giveaway

(Leave a separate comment letting us know you are following).

3) Subscribe to Splendid Willow Blog Email Feed

 (Leave a separate comment letting us know you subscribe).

4) Follow Splendid Avenue on Pinterest

(Leave a separate comment letting us know you follow).

5)  Share the giveaway on Facebook onto your timeline

(Leave 2 separate comments with the link letting us know you shared the giveaway).

6) Mention of giveaway on your blog

(Leave two separate comments with the link letting us know you blogged about this giveaway).

The giveaway is open until Thursday, September 6th at 11:59 p.m. PST. The giveaway is open to ALL readers! Bloggers, non bloggers, people in Iceland or NY — anybody can enter! Be sure a valid email address is included with your comment(s). Winner will be chosen randomly and announced on this post and contacted via e-mail.

Good luck and have fun with this!

Warm hugs to you all.


Written by Splendid Willow in: Store News | Tags:

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