Launch of My New Store (Giveaway) & Buy Ilse Jacobsen Here!

Some of you might remember when I purchased some beautiful rubber boots in Sweden this past summer and how I was going all nuts for them. Well, little did I know back then that I, some 5 months later, would be representing this fabulous Scandinavian brand via my own store!

I am proud to tell you that as of today will be offering the best and most stylish rain gear that I have come across. In Scandinavia they have become design icons. I am talking about Ilse Jacobsen of course.

I will sell the coats and rubber boots to start with. Two products that represent everything I like — quality, functionality with a classic and edgy style, and a Scandinavian design twist. I used to import Swedish antiques a few years ago and I am always drawn to unique pieces and design.

So, welcome to my new store — Splendid Willow Avenue!

Visit the store here.

(You will also find my new clickable store button over on the right hand column).

To celebrate the launch I am offering a giveaway.

How about a really great design book? — Danish Modern by Andrew Hollingworth. (I want it myself!). The book highlights the birth and growth of Danish Modern furniture designs (and all the design icons such as Hans Wegner, Borge Mogensen, Frits Henningsen and others) and illustrates stunning and inspirational photos.

I am also encluding a Holdiday CD by Pink Martini, Joy To The World.  (Now this is a surprise. Who would have thought the Portland, Oregon, pop exotica troupe Pink Martini would come up with one of the most diversely designed holiday albums in years?).  The total value for both is $60.

This will be shipped off to one winner on Dec 17th. (I will make sure you get it before Dec. 25th if you live in the US).

To be eligible for the giveaway:

1) Leave a comment about which product in my store you like the most.

2)  “Like” Splendid Willow’s Facebook page (started it today). Click on the Splendid Willow Facebook button here. (Or find it in the right hand column).  

(If you don’t have a Facebook account – spread the word to a couple of your friends who might be interested).

For additional entries (enter them yourselves):

Tweet about the store (Splendid Willow Avenue) = 1 additional entry

Spread the word on Facebook = 1 additional entry

Mention it on your blog = 2 additional entries.

The giveaway is open to all readers. Wherever in the world you may reside.

The giveaway ends on December 16th, midnight, US west coast time.

There you have it. I now have little boutique, Splendid Willow Avenue. I could not be more excited!

To all my friends who have been supporting and helping me during my exercise of putting it all together. Thank you from the bottom of my heart. I could not have done this without you. And to all bloggers who thought I had abandoned them. Thank you for your patience. I just needed some time to put all of this together. Love to you all.


Images: no. 1 (store button) via Splendid Willow, no. 2-4 via Ilse Jacobsen, 5-8 via Splendid Willow.
Splendid Willow’s  and Splendid Willow Avenue’s images may not be used without permission.


  • Greet says:

    My friend,
    I love all the products on your store! So hard to choose! Maybe the camel tall boots are my favorites at this moment! And now here in Belgium, with that snow, we could use them!!!!

    Oh Monika, this is so exciting to discover your online boutique! What a great idea! I will be back!!

    I wish you a lot of success!!!!

    Your supporting friend,


  • Maja says:

    I like the Mandarine Rain Coat best! Good luck with your new shop, Maja x

  • Willow Decor says:

    These boots and coats are fantaztic! I had heard about them from my sister who lives in Demark – they are quite exclusive and sought after there. The coat is my favorite. So practical and chic. You can dress it up or down. Congratulations on your new venture. With your excellent taste, style and eye it will no doubt be a huge success!!

  • Charlotta says:

    I so wanted to be the very first to congratulate you on this amazing news and brilliant acheivement!!
    And Peter who didn’t want another ‘shop owner’ in the family!! :)
    BIG AND HEARTFELT CONGRATULATIONS my dear friend. I am SO proud of you and know that you will do well because you have all the qualities required!

    Wishing you the best of luck on this your new avenue.. and I look forward to becoming a customer very soon!!

    Stor bamse kram!!

    Email kommer harnast

    xx C

  • Will says:

    Oh, Mon! Congratualtions on opening your boutique store! I am heading over quick sharp to check out what is bound be a cracking little online space!


  • Rebecca says:


    I want it all! I must say that it is so refreshing to see unique and beautifully crafted merchandise! Handmade boots?! How amazing is that?! But, my favourite item is the raincoat. I spend a lot of time shuttling my kids to and from school and walking the dog. Inevitably, I end up doing errands in between and am often hard-pressed to find outwear that doesn’t look like I have been on a northern expedition (sic, style lacking!). But in one of Ilse Jacobsen’s fabulous coats, I would look chic all the time, no matter what I am up to. I see it with leggings and boots underneath. So cute!

    Congrats on your store! I will add the coat to my xmas wish list!

    Your friend in Canada,

  • nannykim says:

    I liked you on facebook. The products are beautiful. Love the boots, but I would be afraid to order since I have so much trouble with my wide feet. I normally have to wear mens shoes or extra extra wide in women. I often have to get shoes 3 sizes too long to get the right width in women’s things. So I don’t order online unless I have tried them on first somewhere!

  • Monika! I am so happy for you and your new venture! Congratulations, my dear friend, I know it’s all going to be a smashing success – with you and this hot brand, how can you go wrong? :) I think you already know how much I adore these boots. And BTW, Pink Martini is one of my favorite bands! I was introduced to them while living in Seattle (of course) and was so surprised that they were from Portland too. We have all of their CD’s except the Christmas one – it’s in my Amazon cart right now in fact. :) Congratulations again. Big xo, Ally

  • The coat! The coat!

  • DesertChildAZ says:

    Dear Monika,

    Congratulations on your new store. How exciting for you! I love your product line and seem to favor the camel boots. Any height works for me.

    Thanks also for the heads up on the Pink Martini CD. I had no idea they had a Christmas CD and am going to pick it up right away!

    Happy Holiday!

    ~ Kelly

  • Monika,

    Congratulations!!!! Your new boutique is awesome. Everything about it is first rate. I love the really tall boots but they would come up to my waist. The mid-calf and short ones are really cute as well. I remember your post when you introduced them after your trip. I’m off to join your facebook page. I’ll add a link to my page today and will blog about the shop for you as well. I know how much work this has been for you and want to help anyway I can. Good luck!!!

  • Charlotta says:

    OK my friend I am back with a bag full of give-away entry passes. I have done the following:

    1. Left comment here and expressed my instant love for the Camel boots and Sesame coat
    2. Liked your FB
    3. Posted announcement on my FB
    4. Just posted a launch announcement on my blog
    5. Left a ‘online shop’ link on my right hand side column with your shop at the top!

    I don’t Tweet, so haven’t been able to send twitters around the world, but have emailed some people!

    5 entries pour moi pretty please!

    xx C

  • The Zhush says:

    congrats to you on this amazing endeavor! LOVING the boots! MUCH success!

  • Monika,
    congratulations!! So very happy for you and your new venture. You know Im behind you all the way.
    Boots and raincoat looks fab and sexy.. starting to save for one of each asap.
    Wish you much success. xoxo

  • Tina says:

    OMG, I had no idea!
    CONGRATULATIONS and GOOD LUCK with your new store! I am so excited for you and am sure it´ll be a success in no time!
    Oh, and I do remember those gorgeous rubber boots you were blogging about after your visit here in Sweden this summer, and have been thinking about them ever since (still have my dark green Tretorn…long story).

    Have to put these on my list of wishes!

    Great giveaway, so generous of you!!! Massor med kramar!

  • Laura Casey says:

    Congratulations!! How very exciting. The camel tall boots are definitely my favorite. Thanks for the great giveaway!

  • LiveLikeYou says:

    Grattis Monika!!
    Vad spannande! I’m launching my site in January, I know the hard work that goes in to it. Those are the coolest and chicest rainboots I’ve ever seen! Think I need the blue pair!! I’ll post it on my LiveLikeYou facebook page and twitter.

  • Leigha says:

    How exciting! The Ilse Jacobsen boots (in turquoise or camel) are definitely my favorite!
    Off to peruse through more products.

  • Bianca says:

    Monika, I want, not would like, WANT that grey jacket – Love, Love LOVE IT!!!! I hope I am not your first customer!!!Maybe I am? Exciting times Monika…

  • Oh, the colors! The boots and coats are absolutely iconic. The store looks fabulous. Can’t wait to see how you grow.

  • Delishhh says:

    Monika – Congrats on the launch :)! I love it! I love the decor, the pictures and the products. Hope that it is a huge success. :)

  • […] This post was mentioned on Twitter by LiveLikeYou, LiveLikeYou. LiveLikeYou said: Fellow Swedish design blogger has started a store. You can enter her great giveaway of the coolest, chicest rain… […]

  • Monika, Congratulations on your new store!!! Loving the boots and the coat. I know this is going to be a huge success for you!

  • Congrats Monika!! What an exciting new venture! Love the Sesame raincoat and tall boots! Perfect winter outfit!

  • […] great friend Monika with Splendid Willow just launched her own online boutique today, Splendid Willow Avenue.  She is representing the […]

  • Oh, how wonderful! Congratulations Mon! That is fantastic. Such great boots!

  • So so so excited for you, Mon! I adore these products—the most chic rainwear I’ve seen to date. I love the black boots and tan jacket, with black lining. So ideal for westcoast weather :) I will help spread the word—such a fabulous giveaway…

    much love,

  • Natalie says:

    Congrats. What a great way to round out the year. Good luck,

  • quintessence says:

    So exciting – congratulations! Those boots are really fabulous!! Will be ambling over to the store as soon as I leave this comment!!

  • Congrats!! That’s so exciting…and the boots are fabulous! I’m excited to browse through what you have and thanks for the giveaway too:) Did you get the vase yet? Good luck on your new venture!
    Julie xo

  • carina says:

    I love the boots!!! I have a brown pair and think I am due for another pair soon. Good luck with your store.

  • Anna says:

    I liked you on Facebook, and I LOVE the boots, probably tourquoise, or basic black

  • Stacey says:

    Wow! BIG CONGRATS to you Mon! This is the best news i’ve had all week! I’m truly happy for you and wish you much success! I’m off to check out your store now- so exciting! XX

  • Lana says:

    Congrats clever lady! Your shop looks fantastic, my favourite piece is the Mandarine rain coat, love!x

  • Charlotte says:

    Grattis Monika! Jättefint! Jättekramar! Love, love, love everything!!

  • Mariana Jäder Näslund says:

    Snyggt! Det blir bara svårt att välja färg….hmm Jag måste bestämma mig snabbt så jag hinner få dem innan jag flyttar…
    Vi ses, Kram Mariana

  • Congratls Monika- so so exciting! I LOVE the boots- totally fabulous. If preesed, I would say the black tall boots are my favourites. xo

  • Julie at BV says:


    I could not be happier for you, I say it from my honest heart. I wish you all the good luck in your new and exited adventure. I’ll spread the word as far away as I can and it’s not for your fantastic giveaway, let me clarify that but because you deserve the best of success. You have a great heart. I’m off to check up your fantastic inventory now.

    P.S. I’m glad you’re absence from my blog is because of this wonderful news.

  • I am smiling from ear to ear, Mon!! This is fantastic news, my friend, and I couldn’t be happier for you. Congratulations!!! Sending you all my love, now and always.


  • Did a little feature about your new store on my blog- here’s the link:


  • MONIKA! I am so excited for you!! This is such exciting news. The boots and coats COULD NOT be more gorgeous! Congratulations on this very exciting endeavor… wishing you all the best, always. xoxo

  • linked over from bijou & boheme. congrats on the store…the boots and jackets are amazing! going to check out the rest of your blog….:)

  • A huge congrats on your new venture!! Such cute boots!

  • Karena says:

    Oh a Huge Congratulations!!! I adore so much however with winter on the doorstep; the camel boots are a must!!
    I will follow on Facebook as well as here!

    Do come and enter my Giveaway from Fifi Flowers!

    Art by Karena

  • Cez says:

    Love the boots so much!!!!!

  • soooo exciting…both items are beautiful…i woke up this morning to your great news…you’ve been busy busy…best of luck to you…xocc

  • Kicki says:


    Wonderful news! Good luck with your online store!

  • congratulations mon! i saw this lie of raincoats in vancouver awhile back and fell in love with them. such great colours!

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