Trendy Swedish Summer Fashion

Trotting around Stockholm I was quite taken by the lovely and romantic yet modern clothes so many beautiful women of all ages were wearing. Yes, indeed Stockholm is a very trendy and brand conscious city but I did not expect the trend to be quite so feminine, relaxed and Swedish folkloric.

I feel that the Swedish fashion brand (and oh so wonderful) Odd Molly set the tone a few years ago, but now the style is everywhere and even more Swedish vintage looking.

I am now in awe of two, for me, new Swedish brands – Ewa i Walla and Melmelli. Yes, I brought home a few pieces! And wait until you see my new cool Swedish clogs! (Swedish clogs are VERY in right now and go well with the whole look).

What do you think? Anything you would wear?

4 images above: Ewa i Walla

4 images above: Melmelli

Out of this world wonderful clogs from the Swedish designer Åsa Westlund. Traditional Swedish clogs made modern. All handmade with hand painted kurbits flowers from Dalarna (a decorative style of painting that was very popular in Sweden between 1780 and 1870).

Written by Splendid Willow in: Simply Swedish Style |

1 Comment

  • sylvia says:

    Absolutely! It reminds me a lot off Oilily, the dutch brand!
    Are those the clogs you bought? By the way did you receive my email about the winning prize? Hope your summer goes well?

    Say hi to my little Elsa!
    Groetjes, Sylvia

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